2026 G-PART New Year Gala

Overview

The 2026 G-PART New Year Gala was designed as a celebratory brand event for Shanghai Jiapei E-Commerce Co., Ltd., bringing together festive visual storytelling, stage production and interactive guest experiences.

With a red New Year theme, calligraphy-inspired graphics and dynamic LED visuals, the event created a warm and energetic setting for the company’s annual celebration.

Challenge

The project needed to balance a formal gala setting with a strong festive atmosphere. As a New Year event, the environment had to feel celebratory and memorable while still supporting the company’s brand identity and event flow.

The venue included multiple touchpoints, including the main stage, photo wall, interactive red packet wall, branded display areas and festive visual details. These areas needed to work together as one consistent guest journey.

Solution

AXISWEAVE developed a red-themed event environment centered on New Year celebration, momentum and brand energy. The main hall used a large LED stage, curved side screens, red lighting and banquet-style seating to create a strong ceremony atmosphere.

Outside the main stage area, the event included a themed photo wall, calligraphy-style visual details and an interactive red packet wall. These elements extended the event identity beyond the stage and encouraged guest participation.

Experience Highlights

Festive main stage setting

The main stage combined large-scale LED visuals, red lighting and banquet seating to support the New Year gala atmosphere and create a clear focal point for the event.

New Year photo moment

The red photo wall used festive graphics, horse-year elements and layered props to create a branded check-in and photo-sharing scene.

Interactive red packet wall

The red packet wall added a participatory layer to the event, giving guests a simple and familiar New Year interaction within the branded environment.

Outcome

The project delivered a cohesive New Year gala environment for G-PART, connecting stage production, festive design, guest interaction and brand identity. Through spatial design and on-site execution, the event supported an energetic annual celebration and a memorable guest experience.